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| DESIGN DETAILS |
DESIGN NAME:
Kalleh Portion Cheese
PRIMARY FUNCTION:
Packaging
INSPIRATION:
People love to know what foods taste around the world. They know other countries by their landmarks. Illustrating mixture of the texture and quality of the original product with famous landmarks of their origin country was the key inspiration to design the packages.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A series of new different cheeses was introduced to the local market by the client and the traditional market was unfamiliar with tastes and the origin of the product. The products were unique because of the combination of processed cheese with natural cheese to adopt the market. A very light localized taste and great quality were combined in order to create a premium product and the package should be the same.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
The project started in March 2016 in Tehran and finished in september 2016
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The chance of dividing the products in portions and to preserve them even after the opening of the package and partial consumption, allows to reduce food waste, with economic and environmental advantages.
Aluminium is the best material to produce foil for processed cheese packaging.Its barrier effect represents a guarantee of protection against light, moisture and environmental contamination, extending the product’s shelf life.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 107 mm x Depth23 mm x Height mm
TAGS:
Packaging, branding, cheese,
RESEARCH ABSTRACT:
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CHALLENGE:
Keeping the architectural attributes of the symbols and landmarks and made it delicious and pleasant was the main challenge of the project.
ADDED DATE:
2017-09-28 09:14:58
TEAM MEMBERS (1) :
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IMAGE CREDITS:
Hasan Yoghar, 2017.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Kalleh Dairy
PROFILE:
Kalleh is an Iranian dairy, food and drink company headquartered in Amol, Iran. It has been ranked by the market research company Euromonitor International as one of the top 50 brands in the world. The company was founded by Solico Food Industries in 1991 as an industrial food company.
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