With the founding concept centered in Serge Gainsbourg's notable song, BB Initials, is also the name of the champagne. The sensual lyrics describes a beautiful vision of a woman shining in bronze and gold, wearing nothing but perfume in her waist-long hair... Using glow-in-the-dark serigraphy, the design celebrates the female form. Women interweave to form a pattern wrapped around the bottle, as a pair of women's legs interlock to form the bottle foil at the top. The pattern is formed by luxurious gold foil and innovative serigraphy that glistens in the day and glows in the night.

Founded in 2014, INDICUBE has served more than thirty clients across twelve industries in ten countries, and has won seven international awards in 2016 and 2017, including the Red Dot Award, International Design Award and Graphis Awards etc. The INDICUBE team first began working with Estée Lauder’s APAC team to deliver key visual developments for the VIP CRM campaigns in China. It has since then opened doors to many opportunities, with a focus on lifestyle brands including notable companies in Hong Kong and around the globe, such as New World Development, Mandarin Oriental, Henderson Land, Hong Kong Jockey Club, Buzz Concepts Group, Lily and Bloom, Hypebeast, Mr Porter and more.