BB Signature Wine bottles by Ruth Chao

Home > Winners > #61341


DESIGN DETAILS
DESIGN NAME:
BB Signature

PRIMARY FUNCTION:
Wine bottles

INSPIRATION:
Bernard Lonclas is a best selling champagne produced by Vines & Terriors. In revamping and modernising the brand, INDICUBE was commissioned to redesign the identity and wine bottle based on its new name - BB Signature, derived and translated from "BB Initiales", a 1968 French song by the scandalous Serge Gainsbourg. The lyrics depict a mysterious woman at an English pub, "She wears nothing aside from a little essence of Guerlain in her hair". The champagne too, should evoke the same sense of mystery and provocative allure.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design translates the imagery of the woman using curvy lines and sensual silhouettes. By adding suave and curves to the lines, a smoke-line effect is created, resembling the effervescence of champagne. The figures form a lace-like pattern, where a balance between the literal and figurative is achieved. White and gold are the dominant colour pairings, with white to correspond with the blanc de blancs quality of the champagne, and gold to manifest luxurity and class. Red for the lips accents the seductiveness of the figures.

OPERATION / FLOW / INTERACTION:
Glow-in-the-dark serigraph is used for the printing of the graphics, this creates a mesmerizing effect when displaying the bottle at night or in darker environments and adds to the mysteriousness and enchantment. While the gold foil provides reflection and bounces off light in the day, which is similarly eye catching.

PROJECT DURATION AND LOCATION:
The design started in February 2017 and completed in September 2017, Hong Kong.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Gold hot stamping and tri-colour serigraph with glow-in-the-dark effect

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bottle circumference: 289mm Bottle height: 320mm

TAGS:
champagne, bottle, identity, design, luxury, packaging

RESEARCH ABSTRACT:
We decided that the design concept had to stem from the song BB Intiales. In starting the project, the lyrics were carefully examined so that important visuals were extracted to illustrate and experiment with. In depth creative research was conducted to explore the best illustration style to suit the brand objective. We looked at the use of negative space by illustrator Malika Favre, female drawings and graphics of the 60s and 70s, Parisian illustrations etc. Research in technological requirements of serigraphy was also carried out to make the best out of this printing technique.

CHALLENGE:
Although the brand was inspired by a scandalous song, it was important to make sure that the graphics can attain a good balance between erotic and class, so that imageries are not overly sexual or explicit. There were also limitations to printing on glass bottles, as client could only provide filled wine bottles, thus 3-dimensional printing effects which incurs hurning of the bottles cannot be used. We had to devise the best way to create a striking design given the limitations.

ADDED DATE:
2017-09-28 07:41:54

TEAM MEMBERS (2) :
Creative director: Ruth Chao and Designer: Magdalene Lam

IMAGE CREDITS:
Ruth Chao, 2017.

PATENTS/COPYRIGHTS:
Copyright belong to INDICUBE Ltd., 2017

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
INDICUBE

PROFILE:
Founded in 2014, INDICUBE has served more than thirty clients across twelve industries in ten countries, and has won seven international awards in 2016 and 2017, including the Red Dot Award, International Design Award and Graphis Awards etc. The INDICUBE team first began working with Estée Lauder’s APAC team to deliver key visual developments for the VIP CRM campaigns in China. It has since then opened doors to many opportunities, with a focus on lifestyle brands including notable companies in Hong Kong and around the globe, such as New World Development, Mandarin Oriental, Henderson Land, Hong Kong Jockey Club, Buzz Concepts Group, Lily and Bloom, Hypebeast, Mr Porter and more.

NOMINATION DETAILS

Bb Signature Wine Bottles by Ruth Chao is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Ruth Chao when results are announced.
AWARD DETAILS

Bb Signature Wine Bottles by Ruth Chao is Winner in Packaging Design Category, 2017 - 2018.



· Press Members: Login or Register to request an exclusive interview with Ruth Chao.

· Click here to register inorder to view the profile and other works by Ruth Chao.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Ruth Chao's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Bb Signature Wine Bottles? Help us create a global awareness for good packaging design worldwide. Show your support for Ruth Chao, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |