TIGER PAN Snow Breweries-Ying Xiong Pu Beer
Snow Breweries-Ying Xiong Pu Beer is Silver Design Award winner in 2017 - 2018 Packaging Design Award Category.
Snow Breweries-Ying Xiong Pu Beer

The design is based on traditional Peking Opera of China with a separation in characters by gender. They shape a hero named “Bawang” and a heroine called “Daomadan”, who play jointly in the heroic packaging opera so as to convey a sense of equality between the sexes. And they skillfully use the elements of ingredients of beer, hops and wheat when illustrating the exquisite headwear with the attempt to express the inextricable connection between drinking culture and heroic spirit as a historical fact and also a reality in modern society.

Snow Breweries-Ying Xiong Pu Beer
TIGER PAN Snow Breweries-Ying Xiong Pu
TIGER PAN design
TIGER PAN design

TIGER PAN is a contemporary, valuable packaging designer, and is recognised in the industry as the “craftsman” with both aesthetic spirit and business value. With his own characters and a restricted quantity of products, he only produces 10 designs annually, but receives the most awards in the industry. This includes 5 Red Dot Awards (including the first mainland China “Red Dot Award Best of the Best”) and 50 different awards including 11 Pentawards. He always had a strong belief that products were the best representation of design value. By using a subversive, creative design, it pushes forward the product’s evolution of aesthetic appreciation and upgrade of value. There is never a need of conflict or negotiation between design and business, because an unexpected business value is always created with the design. He is constantly studying and exploring in the field of aesthetics, and is also a guest professor at seven Chinese institutions of higher learning. Because of some mild deep-rooted arrogance, he has even stricter guidelines for himself than those around him. As a designer, it is rare that he doesn’t stay up late, and his working hours are from 5am to 10am. The rest of his time is used for cross country running, supercar racing, caravan camping, antique collecting, and other interests and hobbies. He has a passion for his life and work, and enjoys sudden inspiration and the joy it brings.

China Resources Snow Breweries

China Resources Breweries Co., Ltd, also known as Snow Beer, founded in 1994, is company that specializes in production and management of beer. The company’s headquarters is based in Beijing, China. Currently Snow Beer owns more than 98 breweries, including Snow Beer and 30 other regional brands. 2016 the total sales of the company’s beers has surpassed 117million kiloliter, which takes up 26% share of the Chinese market of beer. Since 2011, the company’s sales volume and that of Snow Beer have both exceeded ten million tons and remained a steady increase.