Predominantly designed for the public space, GUFTAGUU is amalgamation of freedom and choice provided to the user. The ability of the seating system to fluctuate between an introvert and extrovert composition through movable seats adheres to the conceptual theme of 'the gentle art of conversation' - GUFTAGUU (Urdu). The system allows fluctuation between 86” to 45” in length and 58” to 26” in width. Constructed from powder coated steel frame, the composition is adaptable for multiple user groups and scenarios. Its adaptive design, facilitates for public waiting areas as well as open parks.

Raza Zahid is an architect/ designer based in Lahore and is the founder of Raza Zahid Atelier, a design house focusing on architecture, interiors and product design. RZA is inspired upon the modernist sensibility: its focus is to question the status quo by reinterpreting the use of local crafts and materials, adopting new technologies and designing sensory spaces and products that bring joy to the users. Raza Zahid has also been involved in academia since 2009 and has taught at a number of universities in Pakistan.

Raza Zahid Atelier is a design house based in Lahore, Pakistan with a focus on architecture, interiors and furniture/ product design. RZA is inspired upon the modernist sensibility; its aim is to question the status quo by reinterpreting the use of local crafts and materials, adopting new technologies and designing sensory spaces and products that bring joy to its users.