The purpose of this design was to represent the essence of Russia as an international incentive trip. This design is based on a Russian tradition called Khokhloma (a unique style of painting patterns in yellow, red, gold and black on various decorative items). Using the style of Khokhloma with illustrations of St Petersburg and Saint Basil's Cathedral, the designer captured Russia in a way that the target audience would relate to and in a way that would build excitement around the trip.

Discovery is RCK's largest paying client. Discovery is a shared value insurance company whose purpose and ambition are achieved through a pioneering business model that incentivises people to be healthier, and enhances and protects their lives. Their core purpose is to make people healthier and enhance and protect their lives. This project was designed for an internal incentive trip for Discovery associates.