Russian Star Multifunctional look & feel by Kim Francey

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DESIGN DETAILS
DESIGN NAME:
Russian Star

PRIMARY FUNCTION:
Multifunctional look & feel

INSPIRATION:
The qualifiers for the incentive trip will be visiting both Moscow and St Petersburg. Saint Basil’s Cathedral and Church on Spilled Blood have been chosen as icons to represent the respective cities. These icons act as design elements throughout the look & feel as well as the stylised Khokhloma pattern (traditional Russian painting style). These elements are combined to complement each other, creating a beautiful rendition of the essence of Russia.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Discovery Star Awards is an internal incentive that encourages performance within Discovery. In 2017, the qualifiers of the Star Award receive a fully paid trip to Russia. The Russian Star Design is a look and feel for the various print and digital collateral used for communication between Discovery and those that have qualified for the trip. The design is unique because it encompasses the essence of Russia and gives the trip an exclusive feel.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Project completed in 2 days.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Adobe Indesign, Illustrator and Photoshop were used to create this design.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Sizes vary on each item of collateral, from an A5 printed menu to a responsive digital application.

TAGS:
russia, khokhloma, moscow, pattern, illustration, invitation

RESEARCH ABSTRACT:
Khokhloma - Khokhloma is the name of a traditional Russian folk art. It is a style of handpainting and national ornament fabrication, known for its distinctive flower patterns, making use of mostly red, green and gold on a black background. Khokhloma is mostly painted onto wood, making it look heavier and metal-like.

CHALLENGE:
The challenge was to combine the feel of the destination with the exclusive prestige and honour of the Star Award itself, to ensure that the qualifiers felt that this trip was a once in a lifetime experience.

ADDED DATE:
2017-09-15 14:26:16

TEAM MEMBERS (1) :


IMAGE CREDITS:
Kim Francey, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Discovery

PROFILE:
Discovery is a shared value insurance company whose purpose and ambition are achieved through a pioneering business model that incentivises people to be healthier, and enhances and protects their lives.

NOMINATION DETAILS

Russian Star Multifunctional Look & Feel by Kim Francey is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Kim Francey is also kept secret. This information will also be available later.
AWARD DETAILS

Russian Star Multifunctional Look & Feel by Kim Francey is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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· Click here to view the profile and other works by Kim Francey.
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