Russian Incentive Multifunctional look & feel by Kim Francey |
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| DESIGN NAME: Russian Incentive PRIMARY FUNCTION: Multifunctional look & feel INSPIRATION: The qualifiers for the incentive trip will be visiting both Moscow and St Petersburg. Saint Basil’s Cathedral and Church on Spilled Blood have been chosen as icons to represent the respective cities. These icons act as design elements throughout the look & feel as well as the stylised Khokhloma pattern (traditional Russian painting style). These elements are combined to complement each other, creating a beautiful rendition of the essence of Russia. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Discovery Star Awards is an internal incentive that encourages performance within Discovery. In 2017, the qualifiers of the Star Award receive a fully paid trip to Russia. The Russian Star Design is a look and feel for the various print and digital collateral used for communication between Discovery and those that have qualified for the trip. The design is unique because it encompasses the essence of Russia and gives the trip an exclusive feel. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: Project completed in 2 days. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Adobe Indesign, Illustrator and Photoshop were used to create this design. SPECIFICATIONS / TECHNICAL PROPERTIES: Sizes vary on each item of collateral, from an A5 printed menu to a responsive digital application. TAGS: russia, khokhloma, moscow, pattern, illustration, invitation RESEARCH ABSTRACT: Khokhloma - Khokhloma is the name of a traditional Russian folk art. It is a style of handpainting and national ornament fabrication, known for its distinctive flower patterns, making use of mostly red, green and gold on a black background. Khokhloma is mostly painted onto wood, making it look heavier and metal-like. CHALLENGE: The challenge was to combine the feel of the destination with the exclusive prestige and honour of the Star Award itself, to ensure that the qualifiers felt that this trip was a once in a lifetime experience. ADDED DATE: 2017-09-15 14:26:16 TEAM MEMBERS (1) : IMAGE CREDITS: Kim Francey , 2017. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Discovery PROFILE: Discovery is RCK's largest paying client. Discovery is a shared value insurance company whose purpose and ambition are achieved through a pioneering business model that incentivises people to be healthier, and enhances and protects their lives. Their core purpose is to make people healthier and enhance and protect their lives. This project was designed for an internal incentive trip for Discovery associates. |
| AWARD DETAILS | |
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Russian Incentive Multifunctional Look & Feel by Kim Francey is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Kim Francey . · Click here to register inorder to view the profile and other works by Kim Francey . |
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