These serial logos consist of two parts, the graphic logo and the character logo, hereinto, the character logo include Met bookshop’s publishing branch and Met bookshop’s retail branch. The main body of the character logo is transformed by Chinese character – "Jian Dao Shu Wu", which imitates modality of layout and seal of Chinese ancient book cover. After simplification and abstraction, the logo retains the oriental but contemporary melody. In addition, the graphic logo is simply transferred from the character logo.

Genle Zhu, the new generation of designer in China, currently actives in media art and motion-graphic design field. He was chosen "2017 Chinese Top Ten Young Designers”, and his works have won a numbers awards and honors in the international and Asia-Pacific design and advertising competitions, including Merit ADC 96th Annual Awards, Gold 25th and 26th Times Young Creative Awards…

Genle Zhu, the new generation of designer in China, currently actives in media art and motion-graphic design field. He was chosen "2017 Chinese Top Ten Young Designers”, and his works won a numbers awards in the international and Asia-Pacific design and advertising competitions, including Merit ADC 96th Annual Awards, Gold 25th and 26th Times Young Creative Awards, Bronze 2nd World Chinese Art Conference…