Met Bookshop VI Design by Lulu Zhao and Genle Zhu

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DESIGN DETAILS
DESIGN NAME:
Met Bookshop

PRIMARY FUNCTION:
VI Design

INSPIRATION:
This work was inspired by the layout of Chinese traditional book. Specifically, the modality of the logo originates from the ancient book’s binding and layout, it used to contain the red printed and calligraphic title frame. Through a series refining, a certain appearance which maintains contemporary style are presented.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
These serial logos consist of two parts, the graphic logo and the text logo, hereinto, the text logo include Met bookshop’s publishing branch and Met bookshop’s retail branch. The main body of the text logo is transformed by Chinese character – “Jian Dao Shu Wu”, which imitates modality of layout and seal of Chinese ancient book cover. After simplification and abstraction, the logo retains the oriental but contemporary melody. In addition, the graphic logo is simply transferred from the text logo, it integrates the form of three capital words-MBS (the abbreviation of met bookshop). At the main time, the shape of the logo can be seen as a bookshelf with four books on, people can more directly identify the function of the logo from its shape.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
VI , bookshop , logo , Chinese ,

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2017-09-15 09:45:43

TEAM MEMBERS (2) :
Creative Director:Lu Zhao and Designer: Genle Zhu

IMAGE CREDITS:
Image #1 : Genle Zhu, Met Bookshop logo, 2017.
Image #1 : Genle Zhu, logo introduction and pattern, 2017.
Image #1 : Genle Zhu, logo typography, 2017.
Image #1 : Genle Zhu, logo display and application, 2017.
Image #1 : Genle Zhu, logo display and application, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Genle Zhu

PROFILE:
Genle Zhu, the new generation of designer in China, currently actives in media art and motion-graphic design field. He was chosen "2017 Chinese Top Ten Young Designers”, and his works won a numbers awards in the international and Asia-Pacific design and advertising competitions, including Merit ADC 96th Annual Awards, Gold 25th and 26th Times Young Creative Awards, Bronze 2nd World Chinese Art Conference…

NOMINATION DETAILS

Met Bookshop Vi Design by Lulu Zhao and Genle Zhu is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Met Bookshop Vi Design by Lulu Zhao and Genle Zhu is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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