The idea behind this redesign is to show product's high ABV via visually recognizable firm material – corrugated metal. Corrugated metal embossing becomes the main motif for glass bottle while making it tactile and easy to hold. Graphic pattern resembling corrugated metal is transferred onto aluminum can complemented by a scaled-up diagonal brand logo and modernized image of a hunter making new design more dynamic. Graphic solution for both bottle and can is simple and easy to implement. Bold colors and chunky design elements appeal to the target audience and increase shelf visibility.

Uniqa Creative Engineering is a packaging design and branding agency specializing in FMCG based in Moscow, Russia. Since 2000 we have been creating successful products and brands that people just need to own. We are good at defining niches, creating brand names, bespoke bottles, labels, packs and collateral. We have enough expertise and experience to make viable products for both Russian and international markets. Our motto is: Don't fit in - be unique!

Uniqa Creative Engineering is a packaging design and branding agency specializing in FMCG. Since 2000 we have been creating successful products and brands that people just need to own. We are good at defining niches, creating brand names, bespoke bottles, labels, packs and collateral. We have enough expertise and experience to make viable products for both Russian and international markets.