Amphora Olympia is a series of premium quality Organic and Extra Virgin Olive Oil from Greece that is targeted to the foreign market. The brand pays tribute to the history of the birthplace of the Olympic Games, ancient Olympia, where olive trees were grown not only for their fruits but also to honour the triumphant athletes. The design strategy was based in depicting the ancient practice of preserving olive oil in amphorae. The brand logo was based on a abstract "amphorae" shape letter A (Amphora) that includes a circle that symbolises the olive oil and ancient Olympia (letter O).
Sophia Georgopoulou, who lives and works in Athens-Greece, is an expert in a series of design fields that include: corporate identity development, logo design, branding, visual communication, illustration & package design while her clients are both of Greek and international origin. Sophia’s benchmark is to create brands that have a reason of existence, that generate strong emotions to the targeted consumers while her definition of success is to see the brands she handles flourish and grow! Her work has been selected and presented in international design publications and magazines and earned distinctions and awards in international and Greek design competitions (f.e. Greek Graphic Design & Illustration Awards –EVGE) Lately, Sophia was honored with the Best Agency of the World 2015 Award at the Best Brand Awards, an international design competition that focuses in high quality in logo design by awarding brands that stand out in visual communication globally. In 2017 Sophia was a jury member at Best Agency of the World 2016 logo competition and at Greek Graphic Design & Illustration Awards –EVGE 2017 in the category of Graphic Design. In her blog “Sophia’s Daily Thoughts” she expresses her love for illustration, a love that she also channels in most of the projects she undertakes.