Amphora Olympia Extra Virgin Olive Oil by Sophia Georgopoulou |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Amphora Olympia PRIMARY FUNCTION: Extra Virgin Olive Oil INSPIRATION: The main inspiration for the design of Amphora Olympia is the birthplace of the Olympic Games, ancient Olympia where olive trees were grown not only for their fruits but also to honour the triumphant athletes. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Amphora Olympia is a brand new series of premium quality Organic and Extra Virgin Olive Oil from Greece that is targeted for the foreign market. The brand pays tribute to the history of the birthplace of the Olympic Games, ancient Olympia where olive trees were grown not only for their fruits but also to honour the triumphant athletes. Given the brand name we focused our design strategy in depicting the ancient practice of preserving olive oil in amphorae that led us to a very clear cut logotype. The circle in the middle of the logo symbolises the olive oil and ancient Olympia (letter O) and is placed at the center of an amphora shape which is inspired by the letter A of the word Amphora, and all together are concealed in a black circle. This idea helps the eyes of the beholder focus on the essential message: this is an olive oil of Greek origin and carries all the qualities of this heritage. The different colors depicted on the “O” showcase the varieties of the product. The overall minimal and modern design highlights the premiumness of the quality of the product and places it in the upper class market segment of Extra Virgin Olive Oils. OPERATION / FLOW / INTERACTION: Every bottle comes in a premium quality box that on the side a brief text is written about the Olympic Games and explains why the Greek olive oil from Ancient Olympia is considered to be sacred. PROJECT DURATION AND LOCATION: The project started in May 2016 in Athens and finished in April 2017. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The olive oil bottles are silk-screen printed. The boxes are printed in a very premium, textured and high quality card stock paper using Pantone colour palette. SPECIFICATIONS / TECHNICAL PROPERTIES: Amphora Olympia Olive Oil products are 3, Extra Virgin Olive Oil, Early Harvest Extra Virgin Olive Oil and Late Harvest Extra Virgin Olive Oil and they come in 2 sizes, 250 ml and 500 ml. Glass Bottle size (250 ml) 6,36 x 15,37 cm Box size (250 ml) 6,5 x 16,8 cm Glass Bottle size (500 ml) 8,2 x 19,5 cm Box size (500 ml) 8,2 x 21,1 cm Glass Bottle Family "Meili" TAGS: amphora olympia, evoo, extra virgin olive oil, ancient Olympia, Greece, olive, olympic games, olive tree, olives, sophia georgopoulou design, sophiadotcom, graphic design greece, branding, greece, greek designer, amphorae RESEARCH ABSTRACT: Our main research was based on the existing Greek and International Olive Oil Brands and also on the history of Ancient Olympia and the Olympic Games. CHALLENGE: The hardest part of this design project was to differentiate a new olive oil brand out of the big Greek and International competition. ADDED DATE: 2017-09-11 16:06:43 TEAM MEMBERS (3) : Concept & Design: Sophia Georgopoulou, Text editor: Nikos Vlachogiannis and Photographer: George Pavlakos IMAGE CREDITS: Image #1: Photographer George Pavlakos, 2017 Image #2: Photographer George Pavlakos, 2017 Image #3: Photographer George Pavlakos, 2017 Image #4: Photographer George Pavlakos, 2017 Image #5: Photographer George Pavlakos, 2017 PATENTS/COPYRIGHTS: Copyrights belong to Sophia Georgopoulou | Design, 2017. |
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| Visit the following page to learn more: http://www.sophiag.com | |||||
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NAME: Sophia Georgopoulou | Design PROFILE: Sophia Georgopoulou, who lives and works in Athens-Greece, is an expert in a series of design fields that include: corporate identity development, logo design, branding, visual communication, illustration & package design while her clients are both of Greek and international origin. Sophia’s benchmark is to create brands that have a reason of existence, that generate strong emotions to the targeted consumers while her definition of success is to see the brands she handles flourish and grow! Her work has been selected and presented in international design publications and magazines and earned distinctions and awards in international and Greek design competitions (f.e. Greek Graphic Design & Illustration Awards –EVGE) Lately, Sophia was honored with the Best Agency of the World 2015 Award at the Best Brand Awards, an international design competition that focuses in high quality in logo design by awarding brands that stand out in visual communication globally. In 2017 Sophia was a jury member at Best Agency of the World 2016 logo competition and at Greek Graphic Design & Illustration Awards –EVGE 2017 in the category of Graphic Design. In her blog “Sophia’s Daily Thoughts” she expresses her love for illustration, a love that she also channels in most of the projects she undertakes. |
| AWARD DETAILS | |
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Amphora Olympia Extra Virgin Olive Oil by Sophia Georgopoulou is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Sophia Georgopoulou. · Click here to register inorder to view the profile and other works by Sophia Georgopoulou. |
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