Aimed at reconnecting art and design institutions within Southeast Asian region, the identity for the program was inspired by the idea of people living next to each other, each country is represented by a single icon. The icons are a simplified form of a typical roof from each country as if seen from above. The icons can be viewed as being arranged like houses in a row, based on their geographical position, or as individuals. As the number of member grows, the logo can evolve by adding more icons.

HALFNOT indesign is an Indonesia based design consultancy who applies creative thinking and design expertise to thought-provoking solutions that address commercial needs. From brand identity, art direction, graphic design, print solutions, content, signage & wayfinding, and packaging, their goal is to make the clients’ brand stand out from the rest, through the visual execution and the brand narrative. Fueled with a believe that the best design is often the result of a close collaboration with the client, they’re hands on from developing effective strategies, creating memorable design, to procuring the perfect materials, or collaborating with artisans, to produce bespoke solutions for every assignment. Since 2008, the Jakarta-based team has built a truly colourful portfolio with carefully executed details and tactile finishing. Conceptual thinking and constant dialogue with clients lay the strong ground for their original designs.

Based in Jakarta, Indonesia, HALFNOT indesign is hands on from developing effective strategies, creating memorable design, to procuring the perfect materials, or collaborating with artisans. Since 2008 HALFNOT indesign works closely with its clients through every step of the process to produce effective and captivating design solutions that are underpinned by conceptual thinking, meticulous attention to detail and innovative production. HALFNOT indesign believes that the best design is often the result of a close collaboration with its clients.