The design of Smartisan U2 Pro is a narrative of the minimalist aesthetic principles Smartisan is known for and always insists. With the joint efforts of minimalist industrial design and efficiency-oriented UI and UX, Smartisan U2 Pro is a smartphone with both outstanding industrial aesthetics and elegant user experience, unique from its competitors that are mostly curved and rounded with similar user experience.

The mission of Smartisan is to draw upon a spirit of artisanship and perfectionism to create consumer electronic products (primarily smartphones) that offer a first-rate user experience, and to improve people's quality of life.