In branding and packaging this start-up snack food business, there was an opportunity to educate and captivate consumers about this superfood lupini bean. Historically, lupini beans have been an important part of the Mediterranean diet but they are little known by current consumers. To drive the inherent product benefits the design punched out its advantageous nutritional values both graphically and with quirky expressions. A very clear information hierarchy coupled with engaging language was created to articulate the brand’s values and personality.

Depot Principal Director Angela Spindler demonstrated an affinity for the unboxing experience from an early age. She kept all of her childhood toys in their original packaging to have a full brand moment every time she decided to play. During her 38 years in the design business, she has notched up almost 75,000 hours of design across four countries: England, Germany, New Zealand and Australia. She founded Depot in 2002, and her meticulous commitment to excellence has never wavered. On top of a busy schedule of client work, Angela has managed to gain a Master’s Degree in design from the College of Fine Art, Sydney. She has guest lectured at design schools both here in Australia and Germany, and was a packaging design moderator for Wintec, New Zealand. For the past 5 years, she has been a Jury Member for the A’Design Awards, Como Italy. In 2022, she was awarded Designer of the Year by the International Association of Designers.

Packaging design that builds brands. We’re an award winning, Sydney based, packaging design agency that believes the strongest brands are powered by great design. At Depot we do much more than create ‘pretty’ packaging. We get brands noticed. We make choice simpler. We shape the way people interact, engage and experience products through innovative form and packaging design. Moreover, we convert casual browsers into coveted buyers, improving your bottom line while raising your brand awareness. Since we started in 2002, we have been selecting projects that resonate with us as consumers to deliver effective food, beverage, skin care and lifestyle brands.