In branding and packaging this start-up snack food business, there was an opportunity to educate and captivate consumers about this superfood lupini bean. Historically, lupini beans have been an important part of the Mediterranean diet but they are little known by current consumers. To drive the inherent product benefits the design punched out its advantageous nutritional values both graphically and with quirky expressions. A very clear information hierarchy coupled with engaging language was created to articulate the brand’s values and personality.

Packaging design that builds brands. We’re an award winning, Sydney based, packaging design agency that believes the strongest brands are powered by great design. At Depot we do much more than create ‘pretty’ packaging. We get brands noticed. We make choice simpler. We shape the way people interact, engage and experience products through innovative form and packaging design. Moreover, we convert casual browsers into coveted buyers, improving your bottom line while raising your brand awareness. Since we started in 2002, we have been selecting projects that resonate with us as consumers to deliver effective food, beverage, skin care and lifestyle brands.