Beanopini Food by Angela Spindler

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DESIGN DETAILS
DESIGN NAME:
Beanopini

PRIMARY FUNCTION:
Food

INSPIRATION:
A bright, vibrant and energetic colour palette sings out the four varieties. We selected illustrations over photography to depict the flavours as the illustrations carry with them connotations of craft and traditionalism which are very bound up in this product. The organic shape of the bean was used as a leading graphic device to give the packaging design a bold simplicity with plenty of shelf shout, critical in this very over-crowded and often confusing category.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In branding and packaging this start-up, we saw an opportunity to educate and captivate consumers about this unbelievably good for you bean by punching out its advantageous nutritional benefits while communicating the simple honesty of this moreish snack. This meant creating a very clear information hierarchy coupled with engaging language to articulate the brand’s values and personality.

OPERATION / FLOW / INTERACTION:
The outer pouches are resealable with a built in zip lock feature.

PROJECT DURATION AND LOCATION:
The project was started in July 2016 and completed in March 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The outer zip lock stand up pouches are gravure printed. We used a white pigmented polyethylene with CMYK and two spot colours per pack and a matt film finish. The inner packs are printed on a white pigmented polyethylene with two spot colours per pack and vacuum sealed.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The outer packs are 170mm wide by 210mm high. The 100g inner packs are 145mm wide by 160mm high. The 38g inner packs are 105mm wide by 130mm high.

TAGS:
Food packaging, health food packaging, pouch packaging, Packaging design for food, Snack packaging, Snack food packaging, Snack food packaging design

RESEARCH ABSTRACT:
As we are seeing a real trend in transparency of content we decided to use this to express very boldly the health benefits of this product. We wanted to make the nutritional benefits punch out, to be clear and to be honest, this is a what you see, what you get product.

CHALLENGE:
The technical parameters of gravure printing led to some challenges maintaining the consistency of the image which was common across all packs while honouring the colours and therefore not compromising the colours of the illustrations which were also part of the CMYK set.

ADDED DATE:
2017-07-24 05:51:40

TEAM MEMBERS (2) :
Angela Spindler, Creative Director and Jo Tronc, Illustrator

IMAGE CREDITS:
Angela Spindler, 2017.

Visit the following page to learn more: http://beanopini.com.au
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Depot Creative

PROFILE:
Packaging design that builds brands. We’re an award winning, Sydney based, packaging design agency that believes the strongest brands are powered by great design. At Depot we do much more than create ‘pretty’ packaging. We get brands noticed. We make choice simpler. We shape the way people interact, engage and experience products through innovative form and packaging design. Moreover, we convert casual browsers into coveted buyers, improving your bottom line while raising your brand awareness. Since we started in 2002, we have been selecting projects that resonate with us as consumers to deliver effective food, beverage, skin care and lifestyle brands.

NOMINATION DETAILS

Beanopini Food by Angela Spindler is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Beanopini Food by Angela Spindler is Winner in Packaging Design Category, 2017 - 2018.



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