Prior to the redesign Sacla Sauces went through focus group testing with a white die-cut label portraying the ingredient varietals in a kaleidoscopic composition. The results were positive for the Sauces, but negative for the esthetic of the packaging. The design of the previous label was considered "too cold.” Sacla tasked QNY Creative, who specializes in specialty food with vast experience in Italian brand crossovers to create a design that would show off the whole cherry tomatoes in their Tomato Sauces and make an authentic Italian product range feel familiar to new consumers.

QNY was founded with the purpose of bringing together two groups of people who share a love for storytelling: creative design and creative strategy. An integrated creative agency specialized in brand development and packaging innovation for luxury, retail and lifestyle brands. QNY partners with clients to drive their business goals with creative, media planning & distribution, influencer marketing and everything in between.

Established in Asti in 1923 under the name of SALPA (Stabilimento Astese Lavorazione Prodotti Alimentari) the Company’s aim was to capture the bounty of the fertile region of Piedmont, North West Italy, in which it is still based today, to preserve it through the year for wholesale trade.  In 1939 the corporate name changed to SACLÀ which stands for the “Società Anonima Commercio e Lavorazione Alimentari”. From early beginnings packing vegetables into cans, Saclà extended its range of products and soon flourished as one of Italy’s most progressive food companies. The products are made in Italy using the finest, freshly picked vegetables and traditional recipes, and there is an uncompromising regard for quality. In seventyfive years Saclà has earned a reputation for being at the forefront of authentic Italian fine food.