Inspired by American History Pasta Sauces by Ezio Burani

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DESIGN DETAILS
DESIGN NAME:
Inspired by American History

PRIMARY FUNCTION:
Pasta Sauces

INSPIRATION:
The transparent label allows you to bond with the product. We chose the hand painted illustrations, inspired by colorful fruit and vegetable advertisements in California and Florida, from the 1920s-1940s, a unique art style unseen anywhere else. The combination of the two element together would give you this mix of warm tradition and premium product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
There is nothing more traditionally Italian than Italian Cherry Tomatoes, but when Saclà wanted to bring their premium sauce products to the US they asked us to provide a design that would make this authentic product feel familiar to the American consumer.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project was started in New York and completed in three months.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Transparent over label

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Jar, Pasta Sauce, Tomato, Cherry Tomato, Italian Food

RESEARCH ABSTRACT:
There is nothing more traditionally Italian than Italian Cherry Tomatoes, but when Saclà wanted to bring their premium sauce products to the US they asked us to provide a design that would make this authentic product feel familiar to the American consumer. “The transparent label allows you to bond with the product. We chose the hand painted illustrations, inspired by colorful fruit and vegetable advertisements in California and Florida, from the 1920s-1940s, a unique art style unseen anywhere else. The combination of the two element together would give you this mix of warm tradition and premium product” Ezio Burani – Creative Director

CHALLENGE:
The transparent label allows you to bond with the product. We chose the hand painted illustrations, inspired by colorful fruit and vegetable advertisements in California and Florida, from the 1920s-1940s, a unique art style unseen anywhere else. The combination of the two element together would give you this mix of warm tradition and premium product”

ADDED DATE:
2017-07-07 23:04:18

TEAM MEMBERS (7) :
Creative Agency: QNY Creative, Lead Designer: Iker Iza, Samantha Clemente, Creative Director: Ezio Burani , Illustrator: Doug Schneider , Project Type: Produced, Commercial Work, Client: Sacla USA and Location: New York, USA

IMAGE CREDITS:
Samantha Clemente

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Sacla

PROFILE:
Established in Asti in 1923 under the name of SALPA (Stabilimento Astese Lavorazione Prodotti Alimentari) the Company’s aim was to capture the bounty of the fertile region of Piedmont, North West Italy, in which it is still based today, to preserve it through the year for wholesale trade.  In 1939 the corporate name changed to SACLÀ which stands for the “Società Anonima Commercio e Lavorazione Alimentari”. From early beginnings packing vegetables into cans, Saclà extended its range of products and soon flourished as one of Italy’s most progressive food companies. The products are made in Italy using the finest, freshly picked vegetables and traditional recipes, and there is an uncompromising regard for quality. In seventyfive years Saclà has earned a reputation for being at the forefront of authentic Italian fine food.

NOMINATION DETAILS

Inspired by American History Pasta Sauces by Ezio Burani is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Ezio Burani is also kept secret. This information will also be available later.
AWARD DETAILS

Inspired by American History Pasta Sauces by Ezio Burani is Winner in Packaging Design Category, 2017 - 2018.



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