The ultimate aim of this design project is to create a new organization called Neochi. This project will bring modern Chinese design and manufacture to the world. It includes, but is not limited to the creation of online and offline platforms, multiple seminars and exhibitions. The project covers a wide range of content and form. The educational part of the project plays important role at both online boutique and offline magazine.

Pratt Institute is a private institution that was founded in 1887. It has a total undergraduate enrollment of 3,310, its setting is urban, and the campus size is 25 acres. It utilizes a semester-based academic calendar. Pratt Institute is a global leader in higher education, preparing students in art, design, architecture, information, and liberal arts & sciences. The mission of Pratt Institute is to educate artists and creative professionals.