Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.

Architect /Designer/Contractor. He graduated cum laude in architecture at the University G. D'Annunzio of Pescara in 2006. Since 2000 he is technical director of the "Cingoli Consolidation and Restoration" ( www.impresacingoli.it ). In 2007 he is co-founder of Zo_loft architecture & design (www.zo-loft.com). In the last seven years he ranks with Zo-loft consistently at the top of several worldwide competitions such as IDA AWARD, Atlanta International Design AwardS, MACEF Design Award and others. In 2010 he is selected as one of the Best Young Italian talents in the world in the Young Blood Competition. In 2014 he fund CONCEPTICON, a concept design company heavily inolved in creativity and design-based business model innovation. Every day he compares himself with the curiosity of the profession and the enterprise work.

Andrea Cingoli graduated cum laude in architecture at the University G. D’Annunzio of Pescara in 2006. Since 2000 he is technical director of the “Cingoli Consolidation and Restoration” ( www.impresacingoli.it ). In 2007 he is co-founder of Zo_loft architecture & design (www.zo-loft.com). In 2014 he founded CONCEPTICON, a concept design studio heavily involved in creativity and innovation of business models. Every day he compares himself with the curiosity of the profession and the enterprise work.