QWERTY Sofa by CONCEPTICONstudio

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DESIGN DETAILS
DESIGN NAME:
QWERTY

PRIMARY FUNCTION:
Sofa

INSPIRATION:
The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.

OPERATION / FLOW / INTERACTION:
The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.

PROJECT DURATION AND LOCATION:
The project was created in 2012 in Teramo, and has won: IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture; Red Dot Award Design Concept 2016 in the category of furniture.

FITS BEST INTO CATEGORY:
Furniture, Decorative Items and Homeware Design

PRODUCTION / REALIZATION TECHNOLOGY:
stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.

SPECIFICATIONS / TECHNICAL PROPERTIES:
W 1100mm X D 3100mm X H 1100mm

TAGS:
qwerty, vintage, flexibility, luxury, couch, sofa

RESEARCH ABSTRACT:
I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.

CHALLENGE:
The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.

ADDED DATE:
2017-06-30 16:43:17

TEAM MEMBERS (4) :
Andrea Cingoli , Valentino Castelli , Umberto La Sorda and

IMAGE CREDITS:
CONCEPTICONstudio

PATENTS/COPYRIGHTS:
Patented. Patent No. 001339253-0001 Patent No. 001339253-0002 Patent Holder: Andrea Cingoli Year:2012 Jurisdiction:EU

Visit the following page to learn more: http://www.concepticondesign.com/projects/qwe rtysofa/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
CONCEPTICONstudio

PROFILE:
Andrea Cingoli graduated cum laude in architecture at the University G. D’Annunzio of Pescara in 2006. Since 2000 he is technical director of the “Cingoli Consolidation and Restoration” ( www.impresacingoli.it ). In 2007 he is co-founder of Zo_loft architecture & design (www.zo-loft.com). In 2014 he founded CONCEPTICON, a concept design studio heavily involved in creativity and innovation of business models. Every day he compares himself with the curiosity of the profession and the enterprise work.

NOMINATION DETAILS

Qwerty Sofa by Concepticonstudio is a Nominee in Furniture, Decorative Items and Homeware Design Category.

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AWARD DETAILS

Qwerty Sofa by Concepticonstudio is Winner in Furniture, Decorative Items and Homeware Design Category, 2017 - 2018.



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