Whenever the words ‘laundry detergents’ are told, nearly everyone thinks about the same image all over the world. That’s what Souldrops revolutionizes. The iconic shape and cutting-edge style are in fusion with Hungarian thinking and international trends: the creators reimagined a bottle shape typical in the local culture, painted it in pastel colors, and made them trendy. Souldrops is produced as a uniquely designed detergent brand for the general market that breaks all existing rules.