When Wordsmith Advertising / AMIN Turkey took on the challenge of naming and creating a visual identity for Aila, Fairmont Quasar Istanbul's high-end specialty restaurant, the creative team knew the identity had to capture the spirit of this traditional Turkish "ocakbasi" grill in a sophisticated contemporary setting, in a strikingly memorable design. Evoking a deco influence, the work included the naming of the venue as well as logo design as well as design and production of all collateral materials, including dining, wine, bar and lunch menus.

WordSmith Advertising / AMIN Turkey is a full-service advertising agency providing a diverse roster of Turkish and multinational brands with top-notch creativity, including visual identity development and graphic design, strategic planning and media buying not only in Turkey but across a geography stretching from North Africa to Central Asia and the Caucasus. With in-house film production and web design, WordSmith offers clients cutting-edge solutions to keep their brands at the top of consumers' minds. With 22 years of experience and a team of 15 unique and motivated professionals, WordSmith provides one-stop communications solutions that build brands and deliver ROI online and offline.