Aila Dokuz Sekiz Identity Luxury Speciality Restaurant Identity by Wordsmith Advertising - AMIN Turkey

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DESIGN DETAILS
DESIGN NAME:
Aila Dokuz Sekiz Identity

PRIMARY FUNCTION:
Luxury Speciality Restaurant Identity

INSPIRATION:
The logo captures the deco vibe and Turkish personality of the space along with its distinctive blue notes and encapsulates them in a distinctive and elegant logo that is memorably translated into premium collateral materials highlighting custom crafted natural materials.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Aila is Fairmont Quasar Istanbul’s high end specialty restaurant featuring a reinterpretation of the traditional Turkish ocakbasi grill in a sophisticated contemporary setting with a strong art deco influence. The project included the naming of the venue as well as logo design and design and production of all collateral materials, including dining, wine, bar and lunch menus.

OPERATION / FLOW / INTERACTION:
The work, through its visual sophistication and superior materials and craftsmanship, enhances the dining experience and reinforces the brand's luxury positioning.

PROJECT DURATION AND LOCATION:
The creative process, including menu design, took roughly three months, while production of all menus, due to the artisanal nature of the work, took just over one and a half months.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Menus were produced from white oak veneer that was hand painted in translucent black using a smear and wipe sponge technique highlighting the grain and texture of the wood that also let some of the wood's natural color peek through the paint. The logo emblem was produced from acid etched bronze tinted brass with navy enamel applied to the acid etched areas and then inset into the oak of the menu itself. The menu's spine is vegetal dyed leather, and the content is printed on 140 gram cream Garda stock.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Closed dimensions of the largest menu are 23 x 32 cm, and the printed content is A4 size.

TAGS:
identity design, menu design, menu, logo, naming, emblem

RESEARCH ABSTRACT:
Production research into materials and production techniques was a key element in this project and contributed significantly to the effectiveness and appeal of the finished product.

CHALLENGE:
The greatest challenge in this project was to create an elegant and striking identity and menus while remaining true to the traditional soul of ocakbasi grill culture, which dictated the choice of natural materials, artisanal production methods and a historicizing sensibility.

ADDED DATE:
2017-06-07 12:16:10

TEAM MEMBERS (4) :
Agency President and Production Manager: Beau Higgins, Creative Director: Ross Connard, Account Supervisor and Strategist: Yousra El Garah and Copywriter: Fatih Melek

IMAGE CREDITS:
Wordsmith Advertising

Visit the following page to learn more: http://www.wordsmith.com.tr
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Wordsmith Advertising / AMIN Turkey

PROFILE:
WordSmith Advertising / AMIN Turkey is a full-service advertising agency providing a diverse roster of Turkish and multinational brands with top-notch creativity, including visual identity development and graphic design, strategic planning and media buying not only in Turkey but across a geography stretching from North Africa to Central Asia and the Caucasus. With in-house film production and web design, WordSmith offers clients cutting-edge solutions to keep their brands at the top of consumers' minds. With 22 years of experience and a team of 15 unique and motivated professionals, WordSmith provides one-stop communications solutions that build brands and deliver ROI online and offline.

NOMINATION DETAILS

Aila Dokuz Sekiz Identity Luxury Speciality Restaurant Identity by Wordsmith Advertising-Amin Turkey is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Aila Dokuz Sekiz Identity Luxury Speciality Restaurant Identity by Wordsmith Advertising-Amin Turkey is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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