Saxo takes its inspiration from Jazz music and its colorful history that started in the city of New Orleans. Lettering and typographic composition was created to visually communicate the name of the instrument which plays this type of music. The shape of the bottle model, created by twisting a circle and a rectangle base on a vertical axis remains devoted to a mixed dark, musically intense vibe.

With more than 8 years’ experience and a background in architecture and design, CreativeByDefinition brand studio represents the vision of an packaging designer & retail designer who’s trained to look for an original perspective, making each brand stand out from the crowd. The creative mind and growing desire to innovate translate visions into achievements. Every brand has to tell its own story, to be original. Using strong artistic & architectural approach, high quality 3D modeling knowledge & detailed oriented design skills, clients are helped to visualize their products before they are produced, improving communication between development steps and final results. Working with clients from all over the world, creating unique and meaningful packaging design and branding experiences is what is all about.

With more than 8 years’ experience and a background in architecture and design, CreativeByDefinition represents the vision of a packaging designer & retail architect who’s trained to look for an original perspective, making each brand stand out from the crowd. The creative mind and growing desire to innovate translate visions into achievements. Every brand has to tell its own story, to be original.