The main concept in designing this collection is the superiority of spiritual values over material desires which surrounded us. Jewelry as a small symbol of external superficial beauties shows our tendency to this material world... But the light is a metaphor of real human values which have been forgotten. In this collection jewels have been burnt by the power of inside light.

VOD is a Persian jewelry brand, designed by pegah vedad. While focusing on conceptual jewelry design, the main goal of VOD is to convey and represent deep human concepts which has been mentioned a lot in Persian art and literature.most of the handmade jewels which you see with this brand are the results of thinking about those literary concepts ..