Fish visuals decorated with garnitures were located at the center. Logo was redesigned with a modern font and a fish figure was used above the “U” for “packed fish” message. A wood texture was preferred to refer marinas’ blue-white concept.Naturalness, appetite appeal and perception were the themes of this packaging design. At the transporting of boxes from cold chain to market shelves there can be some deformations on the boxes such as wetness, humidity and softening with instant heat changes. The box was designed it to be laminated with a different material to avoid that problem.

Musa Celik graduated from fine arts department in university and then he decided to focus on designing. After working in some companies he founded his design agency Tasarist in 2011. He specialized on packaging design and worked with many local and global brands. He is a well known designer in his country and he has lots of national and international awards. He designed a lot of home care product package for well known brands in Turkey.

Tasarist is a privately held company, working on packaging design. Providing industrial and graphic packaging design services together, Tasarist generates integrated strategies. Tasarist doesn’t only place emphasize on consumer understanding during the strategic design development process, it also specifically lays focus on shopper and consumer insights. Focusing on the hybrid nature of “consumer-shoppers” and considering latest trends and their implications for design development, fuels a unique approach what we have called CBP (Creative Branding Process).