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| DESIGN DETAILS |
DESIGN NAME:
Euphrat
PRIMARY FUNCTION:
Food packaging
INSPIRATION:
The main inspiration of this packaging is the product itself. Logo was redesigned to give packed fish message and blue-white atmosphere of marinas was used in the background.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Euphrat is a packed fish brand which is produced in Gaziantep and exported to Germany. Modern packaging designs were demanded for Euphrat to sell the product in main hypermarket chains of Germany. Packaging designs based on naturalness and appetite appeal were prepared for Euphrat. Fish visuals were decorated with garnitures and spices and they located at the center of the design. Logo was redesigned with a modern font and a fish figure was used above the U to give packed fish message.
OPERATION / FLOW / INTERACTION:
The fact that the salmon fish on the packaging is much closer to the real colour and looks delicious has created a positive perception in the consumer. QR cods placed on the side and back of the packaging also helped to create high confidence in consumers access to all production details of the product in the package.
PROJECT DURATION AND LOCATION:
The project was started on January 2016 and finished on March 2016 in Istanbul/Turkey.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Same graphic design was used for box and flexi packages. Box material: paper Flexi material: plastic
SPECIFICATIONS / TECHNICAL PROPERTIES:
250gr Pack:
H: 223 mm W: 130 mm D: 39 mm
500gr Pack:
H: 265 mm W: 195 mm D: 45 mm
1000gr Pack:
H: 265 mm W: 195 mm D: 45 mm
TAGS:
box, packaging, design, modern, fish, food, redesign, stylish
RESEARCH ABSTRACT:
Online research was conducted for the project. Several samples related food packaging and different box designs were collected and examined. Latest trends in box design and marketing, good and bad design examples, shortcomings of the category were all noted. Thus, the design process was started with a detailed knowledge of the competitors and category.
CHALLENGE:
The main challenge of the project was to design a European style plain package with high quality perception. A metalized frame was used under the logo with the aim of increasing “premium quality” perception. To avoid unnecessary complexity, a plain lay out was preferred.
ADDED DATE:
2017-05-24 03:05:08
TEAM MEMBERS (2) :
Musa Çelik and Reşan İlhan
IMAGE CREDITS:
Musa Celik, 2017.
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| Visit the following page to learn more: http://www.tasarist.net/ |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Tasarist
PROFILE:
Tasarist is a privately held company, working on packaging design. Providing industrial and graphic packaging design services together, Tasarist generates integrated strategies.
Tasarist doesn’t only place emphasize on consumer understanding during the strategic design development process, it also specifically lays focus on shopper and consumer insights. Focusing on the hybrid nature of “consumer-shoppers” and considering latest trends and their implications for design development, fuels a unique approach what we have called CBP (Creative Branding Process).
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