Euphrat Food packaging by Musa Celik

Home > Winners > #58075


DESIGN DETAILS
DESIGN NAME:
Euphrat

PRIMARY FUNCTION:
Food packaging

INSPIRATION:
The main inspiration of this packaging is the product itself. Logo was redesigned to give packed fish message and blue-white atmosphere of marinas was used in the background.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Euphrat is a packed fish brand which is produced in Gaziantep and exported to Germany. Modern packaging designs were demanded for Euphrat to sell the product in main hypermarket chains of Germany. Packaging designs based on naturalness and appetite appeal were prepared for Euphrat. Fish visuals were decorated with garnitures and spices and they located at the center of the design. Logo was redesigned with a modern font and a fish figure was used above the U to give packed fish message.

OPERATION / FLOW / INTERACTION:
The fact that the salmon fish on the packaging is much closer to the real colour and looks delicious has created a positive perception in the consumer. QR cods placed on the side and back of the packaging also helped to create high confidence in consumers access to all production details of the product in the package.

PROJECT DURATION AND LOCATION:
The project was started on January 2016 and finished on March 2016 in Istanbul/Turkey.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Same graphic design was used for box and flexi packages. Box material: paper Flexi material: plastic

SPECIFICATIONS / TECHNICAL PROPERTIES:
250gr Pack: H: 223 mm W: 130 mm D: 39 mm 500gr Pack: H: 265 mm W: 195 mm D: 45 mm 1000gr Pack: H: 265 mm W: 195 mm D: 45 mm

TAGS:
box, packaging, design, modern, fish, food, redesign, stylish

RESEARCH ABSTRACT:
Online research was conducted for the project. Several samples related food packaging and different box designs were collected and examined. Latest trends in box design and marketing, good and bad design examples, shortcomings of the category were all noted. Thus, the design process was started with a detailed knowledge of the competitors and category.

CHALLENGE:
The main challenge of the project was to design a European style plain package with high quality perception. A metalized frame was used under the logo with the aim of increasing “premium quality” perception. To avoid unnecessary complexity, a plain lay out was preferred.

ADDED DATE:
2017-05-24 03:05:08

TEAM MEMBERS (2) :
Musa Çelik and Reşan İlhan

IMAGE CREDITS:
Musa Celik, 2017.

Visit the following page to learn more: http://www.tasarist.net/
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Tasarist

PROFILE:
Tasarist is a privately held company, working on packaging design. Providing industrial and graphic packaging design services together, Tasarist generates integrated strategies.

NOMINATION DETAILS

Euphrat Food Packaging by Musa Celik is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Musa Celik when results are announced.
AWARD DETAILS

Euphrat Food Packaging by Musa Celik is Winner in Packaging Design Category, 2017 - 2018.



· Press Members: Login or Register to request an exclusive interview with Musa Celik.

· Click here to register inorder to view the profile and other works by Musa Celik.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Musa Celik's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Euphrat Food Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Musa Celik, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |