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Musa Çelik Ipek Shampoo Bottle
Ipek Shampoo Bottle is Iron Design Award winner in 2017 - 2018 Packaging Design Award Category.
Ipek Shampoo Bottle

Ipek is the hair care brand of L’Oreal and it is market leader of shampoo category budget segment in Turkey. A feminine and curvy packaging design was prepared for Ipek based on powerful woman concept. Consumer expectations, category codes and latest trends were taken into consideration during design process of the package. The package was designed based on an intensive research and design know-how. It also got full marks from consumer tests.

Ipek Shampoo Bottle
Musa Çelik Ipek
Musa Çelik Shampoo Bottle
Musa Çelik design
Musa Çelik design
Musa Çelik

Musa Celik graduated from fine arts department in university and then he decided to focus on designing. After working in some companies he founded his design agency Tasarist in 2011. He specialized on packaging design and worked with many local and global brands. He is a well known designer in his country and he has lots of national and international awards.

Tasarist

Tasarist is a privately held company, working on packaging design. Providing industrial and graphic packaging design services together, Tasarist generates integrated strategies. Tasarist doesn’t only place emphasize on consumer understanding during the strategic design development process, it also specifically lays focus on shopper and consumer insights. Focusing on the hybrid nature of “consumer-shoppers” and considering latest trends and their implications for design development, fuels a unique approach what we have called CBP (Creative Branding Process).