Ipek Shampoo Shampoo Bottle by Musa Celik |
Home > Winners > #57999 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Ipek Shampoo PRIMARY FUNCTION: Shampoo Bottle INSPIRATION: In order to reflect brand image of Ipek, a modern and feminine packaging design based on powerful woman concept was prepared. Ipek means silk. That's why to refer the brand’s name, the design was heated with silk fabric wave alike details. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Ipek targeted to change its masculine and dull appearance for renewal. A packaging design based on powerful woman concept was prepared for it. The design was heated with silk fabric wave alike details. Feminine look and ergonomics were supported with curvy form of the bottle. Cap was designed in a more masculine style to emphasize clean up performance of the product. OPERATION / FLOW / INTERACTION: A new bottle design was prepared to fit the current production line, which works with an annual capacity of 10 million bottles, of the client. Thus, extra investment costs were avoided. PROJECT DURATION AND LOCATION: The project started in November 2015 and finished in March 2016 in Istanbul/Turkey FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Material used for this design is polyethylene. SPECIFICATIONS / TECHNICAL PROPERTIES: Width: 86 mm Depth:46 mm Height: 245 mm Volume: 600 ml TAGS: bottle, packaging, design, modern, unique, feminine, shampoo, ergonomics, redesign, stylish RESEARCH ABSTRACT: Online research was conducted for the project. Several samples related hair care product packaging and different bottle designs were collected and examined. Latest trends in bottle design and marketing, good and bad design examples, shortcomings of the category were all noted. Thus, the design process was started with a detailed knowledge of the competitors and category. CHALLENGE: Since value for money is an important concern for economy segment, the main challenge of the project was to increase visual appeal preserving sizeable look of the bottle. ADDED DATE: 2017-05-14 12:08:18 TEAM MEMBERS (2) : Musa Çelik and Reşan İlhan IMAGE CREDITS: Musa Celik, 2017. |
||||
| Visit the following page to learn more: http://www.tasarist.net/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Tasarist PROFILE: Tasarist is a privately held company, working on packaging design. Providing industrial and graphic packaging design services together, Tasarist generates integrated strategies. Tasarist doesn’t only place emphasize on consumer understanding during the strategic design development process, it also specifically lays focus on shopper and consumer insights. Focusing on the hybrid nature of “consumer-shoppers” and considering latest trends and their implications for design development, fuels a unique approach what we have called CBP (Creative Branding Process). |
| AWARD DETAILS | |
 |
Ipek Shampoo Shampoo Bottle by Musa Celik is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Musa Celik. · Click here to register inorder to view the profile and other works by Musa Celik. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Musa Celik's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
