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Yuen Lam Cheung Create Your Own Moon Moon Cake
Create Your Own Moon Moon Cake is Golden Design Award winner in 2017 - 2018 Packaging Design Award Category.
Create Your Own Moon Moon Cake

The project is a creative twist on traditional Chinese moon cake. Celebrating family reunion during Mid Autumn festival, the project aim to provide a more interactive gathering experience. The core of the project is a sturdy yet delicat acrylic box containing a custom made, round shaped moon cake, honey spray, and small test tubes of edible colour sugar powder. While mooncake centres in the box, display angle of the small bottles is easy to pickup on the side. Honey spray acts as an adhesive, and user can then sprinkle colour sugar on top to create their unique moon.

Create Your Own Moon Moon Cake
Yuen Lam Cheung Create Your Own Moon
Yuen Lam Cheung Moon Cake
Yuen Lam Cheung design
Yuen Lam Cheung design
Yuen Lam Cheung

Believing design is platform a sources of multiple mediums to connect people and inspire creativity for people across demographics, invisible set out to ideate interactive tangible projects. Despite the notion of there are no originals in today's developed society, these projects are unique on their own in making intimate connection visible once more.

Invisible

invisible is a Hong Kong based design studio founded by Lam Cheung in 2013. Specialized in branding, identities, packaging, environmental graphics, print, publications, website design, art direction and photography. Having work with clients from retail and services, artistry, government bureau and educational organizations, user based design is what drive our unique concepts. Each solution remains unique to the brand and its audience. The result should maintain the brand image also enhancing users' perception and experience.