Create Your Own Moon Moon Cake by Lam Cheung, Yi Lau

Home > Winners > #57870


DESIGN DETAILS
DESIGN NAME:
Create Your Own Moon

PRIMARY FUNCTION:
Moon Cake

INSPIRATION:
Gifting during Mid-Autumn Festival is so common in Hong Kong that the true meaning maybe lost within the excessiveness. The festival celebrates family reunion, what could that be reflected with design? The designer was inspired by the bland dinner gatherings, and want reengage people in communicating with their family.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Create your own moon builds on the meaning "Time of reunion" during the Mid-Autumn Festival. An one of a kind rounded shape mooncake that mimics the golden moon was a customary designed. The user can create a miniature moon with his/her beloved ones, to share the sweetness of reunion time together implicitly. The colourful powder drizzled on the unique mooncake symbolizes creativity and vibrancy. Through this collaborative process, it adds a new dimensions and motive to the traditional activities in the festival. 

OPERATION / FLOW / INTERACTION:
The unique round shape mooncake is a blank canvas to users creativity. Transformation happens in the users own hand. As the colour edible powder sprinkles, magic happens

PROJECT DURATION AND LOCATION:
This project started in June 2015 and finished in August 2015. Premium versions were delivered to clients in Hong Kong.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The production of the mooncake require careful calculation of time and temperature. Many food safe materials were sourced for the whole project. There are two versions of the packaging, acrylic made and cardboard box. Each material require a slightly different structure. Two production companies were hired for the two versions. Constant communicated were made to ensure both versions pairs with each other.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Food Packaging, Seasonal, Packaging, Mooncake, Asia, Minimal, Hong Kong

RESEARCH ABSTRACT:
Research for the interactive process happened during conversations with friends and family from different age groups. The participants share how their experience of Mid-Autumn Festivals changes through out the years. The studio also collected feedback after, and received heart warming results such as happy family photos with their own moon.

CHALLENGE:
While the designers happily embraced creative and structural obstacles, the making of the mooncake was the most challenging. Traditional moon cake is layer with three ingredients that cooks at different temperatures. The making of the mooncake was difficult even for professional bakers. After days of trail and error with ruptured mooncake crumbs, the designers found alternate ways in achieving the custom round shape.

ADDED DATE:
2017-04-28 09:21:34

TEAM MEMBERS (2) :
Lam Cheung and Yi Lau

IMAGE CREDITS:
Image #1 : Art Direction / Photographer Lam Chueung, Art Direction Lau Yi, Create Your Own Moon, 2015.


PATENTS/COPYRIGHTS:
Copyrights belong to Lam Cheung, Yi Lau, 2015.

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
invisible

PROFILE:
invisible is a Hong Kong based design studio founded by Lam Cheung in 2013. Specialized in branding, identities, packaging, environmental graphics, print, publications, website design, art direction and photography. Having work with clients from retail and services, artistry, government bureau and educational organizations, user based design is what drive our unique concepts. Each solution remains unique to the brand and its audience. The result should maintain the brand image also enhancing users' perception and experience.

NOMINATION DETAILS

Create Your Own Moon Moon Cake by Lam Cheung, Yi Lau is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Lam Cheung, Yi Lau when results are announced.
AWARD DETAILS

Create Your Own Moon Moon Cake by Lam Cheung, Yi Lau is Winner in Packaging Design Category, 2017 - 2018.



· Press Members: Login or Register to request an exclusive interview with Lam Cheung, Yi Lau.

· Click here to register inorder to view the profile and other works by Lam Cheung, Yi Lau.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Lam Cheung, Yi Lau's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Create Your Own Moon Moon Cake? Help us create a global awareness for good packaging design worldwide. Show your support for Lam Cheung, Yi Lau, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |