The aim of the client with this NPD was to enter into the high-priced liqueurs segment, expecting to be seen as simple yet different. The inspiration came from mixing the classical codes of this type of drink with a contemporary touch to attract young consumers. As a result, it is used a hip flask as a base, which was modelled in shape and details with texture on the front and back, and a label that in daytime looks minimalist and at night, glows in the dark illuminating the brand.

We are a creative, strategic consultancy specializing in POS design, branding, and packaging for the wine and spirits industry. During the last 8 years, we have worked in more than 16 markets, developing projects for quick-turn products for world-class brands. We have experience both in mass products and luxury products. We have flexibility to meet the requirements of different styles (old world; new world) and brands (modern, traditional brands). We have a highly-talented diversified staff to ensure a multicultural vision. During the development phase of a project, all YG Departments work together to ensure a holistic approach and to optimize results. This creative process is made up of different stages. During the final stage we measure the efficiency of our results as part of our continuous improvement policy. The most important wine groups of each region have opted for our services. We have developed design projects for clients like Concha y Toro, VSPT (Chile); Peñaflor, Fecovita (Argentina); GIV, Gruppo Campari, Zonin1821, Santa Margherita, Riunite (Italy); Casella Wines (Australia); The Wine Group (USA); Distell (South Africa); Salton (Brazil); Felix Solis (Spain); Bibendum, Enotria (UK), LA Cetto (Mexico). Every year more than 400 billion bottles with our labels are sold worldwide.

They have devoted their activity of winemaking since 1832. Over 100 years of passion, knowledge and dedication in a chosen territory, a birthplace of splendid grapes and excellent spirits. World leader in grappa production, Prosecco DOCG wines and the highest quality of distilled beverages.