With “meiji THE Chocolate,” flavors are transformed from “Bean to Bar.” Cacao beans are carefully selected to create each bar of chocolate, with special attention to luster, fragrance, and flavor. Using a simple design with the product logo, cacao illustrations, and craft paper texture, individual cacao flavors are indicated through color and patterned foil stamps. By displaying these designs side by side, the entire sales display is transformed into a “Bean to Bar” chocolate shop.

Kimiko Ida is a employee at Meiji Co., Ltd. The Meiji Group’s food company, Meiji Co., Ltd., provides a wide range of customers from infants to the elderly with an extensive selection of products and services featuring differentiated tastiness and nutritional value, such as milk, yogurt, desserts, cheese, ice cream, confectioneries, and nutritional products.

The Meiji Group’s food company, Meiji Co., Ltd., provides a wide range of customers from infants to the elderly with an extensive selection of products and services featuring differentiated tastiness and nutritional value, such as milk, yogurt, desserts, cheese, ice cream, confectioneries, and nutritional products.