Meiji the Chocolate Sweets Packaging by Kimiko Ida

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DESIGN DETAILS
DESIGN NAME:
Meiji the Chocolate

PRIMARY FUNCTION:
Sweets Packaging

INSPIRATION:
The simple layout was used to suggest a page from a cacao reference book. For the main illustration, we used abstract patterns to reflect the individual characters of each bean flavor. While the outside of the package remains simple to convey the message clearly, we chose to line the inside of the package with the full pattern to evoke an excited expectation when opening. The individual packets inside use a repeating pattern of the cacao illustration, reinforcing the "chocolate"; image.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
With "meiji THE Chocolate," flavors transform from "Bean to Bar." Cacao beans are carefully selected to create the perfect bar of chocolate, and each bar reflects an elegant luster, emits a sweet fragrance, and melts sublimely in your mouth. Using a simple design with the product logo, cacao illustrations, and craft paper texture, the foil stamps and colors vary by cacao flavor. By displaying these designs side by side, we aimed to transform the entire display into a "Bean to Bar" chocolate shop.

OPERATION / FLOW / INTERACTION:
It has become popular for young people to reuse the package by making accessories, notebooks, smartphone cases, 3D art, chopstick holders, etc. and uploading their projects onto social media sites.

PROJECT DURATION AND LOCATION:
The project was started in December of 2015, and the product went on shelves in September of 2016.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
In order to create the impression and feel of craft paper without sacrificing crisp lines, we used a process of printing the text and visual texture on uncoated paper and applying a matte finish. To draw the eye towards the cacao illustration in the center, we used foil stamping to create a metallic silver pattern representing the individual chocolate flavor.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Height 150mm x Width 82mm x Depth 10mm

TAGS:
meiji THE Chocolate, meiji, THE Chocolate, Bean to Bar, chocolate, Japan

RESEARCH ABSTRACT:
Meiji's mission as a producer is to deliver easily accessible, chocolatier-quality chocolate at a reasonable price to Japanese customers. We believe it's important to look at how to speed the delivery of the Cacao. Rather than "Bean to Bar," we are aiming for a "Farm to Bar" process. We want to deliver a chocolate culture by bringing speciality chocolates to the Japanese marketplace. Like with rice and other local products, we want to create a world where Japanese people have a passion for cacao.

CHALLENGE:
It was a particular challenge to create identity-forming, foil-printed patterns that reflected the individual flavor characteristics of each chocolate.

ADDED DATE:
2017-04-20 04:24:18

TEAM MEMBERS (4) :
Creative Director: Kimiko Ida, Art Director: Nanase Suzuki, Copywriter: Tetsuya Yamane and Client: Meiji Co.,Ltd

IMAGE CREDITS:
Kimiko Ida, 2017.

Visit the following page to learn more: http://www.meiji.com/global/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Meiji Co., Ltd.

PROFILE:
The Meiji Group’s food company, Meiji Co., Ltd., provides a wide range of customers from infants to the elderly with an extensive selection of products and services featuring differentiated tastiness and nutritional value, such as milk, yogurt, desserts, cheese, ice cream, confectioneries, and nutritional products.

NOMINATION DETAILS

Meiji The Chocolate Sweets Packaging by Kimiko Ida is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Kimiko Ida is also kept secret. This information will also be available later.
AWARD DETAILS

Meiji The Chocolate Sweets Packaging by Kimiko Ida is Winner in Packaging Design Category, 2017 - 2018.



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