Vale is a handmade carbon-fiber bicycle brand in Australia. The challenge was to design a simple logo and a matching typeface to symbolize freedom, strength, speed and superiority. Vale logo-mark is inspired by the world’s fastest animal, the Peregrine Falcon. The beautiful design captures the moment of acceleration as it dives towards the pray giving the feeling of racing. The thunder-bolt-shaped wing intensifies the rushing sensation. The clever use of negative space creates the shape of an open road in a “Valley” hinting the original Latin meaning of the word “Vale”.

Samadara Ginige is a professional logo/ brand identity designer and a web developer who has over 10 years of experience with clients from around the world. The unique features of her designs are simplicity and sophistication. Her portfolio consists of projects including logo/ corporate identity/ graphics/ UI/UX designing, and web/ UX/ app/ theme development. Her work has been featured in several design related blogs/articles and logo design galleries for the simplicity and sophistication in her designs. She loves learning new techniques, sketching, typography and hand lettering in between her work.

Vale Bikes (Vale) is a bike brand by "Carbon Bike Development Pty Ltd", building custom hand made carbon fiber bicycles. Vale carbon road bikes are handmade by specialist frame-builder Tristan Tucker. Our bikes are designed and built to exacting standards to deliver solid performance, handling and ride quality.