The concept behind the STEALER brand naming is visualized in the pattern and font used in the brand logo and typography, with segments of the alphabet letters cropped away. For the main and sub-colors of the brand, grey, the original color of metals, and blue have been chosen respectively. Through applying the two colors and other graphic elements onto the products, packaging, shop interior and more, Stealer seeks to establish brand identity in a consistent manner.

In 2013, talented people from different fields got together to establish MUZIK, a differentiated eyewear brand under the slogan of 'MUZIK WORKS DONE BY MUZIK ARTIST'. MUZIK artists and designers were actively involved in the production, including manufacturing, product and packaging design and so on. Not limiting ourselves to only eyewear designs, our company aims to become a design studio and attempts to involve ourselves in different aspects of design. Thus, we are willing to help our designers to exert the most of their ability to present a wide variety of artwork. Currently, MUZIK CREATIVE LABEL has two house brands: MUZIK and STEALER.