In creating our brand name Stealer, we combined homonyms steel and steal as a brand, we aim to create exceptional and diverse eyewear designs through utilizing unique characteristics of the steel material.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The concept behind our brand naming is also visualized in the pattern and font used in our brand logo and typography, with segments of the alphabet letters cropped away.
For the main and sub colors of the brand, we have chosen grey, the original color of metals, and blue respectively. Through applying the two colors and our other graphic elements onto our products, packaging, shop interior and more, we seek to establish a clear brand identity.
OPERATION / FLOW / INTERACTION:
Depending on the medium, three versions of the logo is available. These differ slightly through the brand identity in which the logo wants to visualize through fonts and identity to the viewers.
The techniques in which we have utilized for the fonts are the emptied line in the letter A of Stealer to clarify our entry to steal our clients attention.
PROJECT DURATION AND LOCATION:
The Seoul-based project started in January 2014 and finished in August 2014, and was released along with the 2014 F/W and 2015 S/S eyewear collections in SILMO Paris, August 2014.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
With the usage of stainless steel, aluminum and titanium, Stealer creates dynamic designs each season. Steel is a material which is not only light but easily convertible to many designs and curvatures. All Stealer products are carved with the brand logo, brushed in matte finishes and also fitted with end-pieces that are unique to Stealer eyewear.
SPECIFICATIONS / TECHNICAL PROPERTIES:
As a representation of our use of metal materials, the basic base colors of silver and grey are used along with navy for sub color. Navy is a neutral color which can attract both female and male consumers, and also appeal to younger customer bases.
Graphic, Identity, Brand, Eyewear, Steel, Design
With great value on the backgrounds of brand design essences, Stealer maintains its consistency in all aspects of point of contact, such as visual elements, in order to create the Stealer look.
TEAM MEMBERS (5) :
Kim Kyutae, Lee Hyejin, Yu Hwanjo, Kim Jiweon and Ha Namsun
Image #1: Creator (Designer) Kim Kyutae, Illustrator Yu Hwanjo, STEALER Brand Identity, 2014.
Image #2: Photographer Park Insu, STEALER Sample bag, 2016.
Image #3: Creator (Designer) Kim Kyutae, Illustrator Yu Hwanjo, STEALER Application, 2016.
Image #4: Photographer Park Insu, STEALER Brandbook, 2016.
Image #5: Photographer Park Insu, STEALER Packaging, 2016.
Copyrights belong to MUZIK CREATIVE LABEL, 2014