The project is a visual identification for the 5th edition of media and culture festival. During the designing process of the identification Lit Group was trying to refer to the motto of this year edition, which is: About rebellious pursuances. Designers refer to the censorship, breaking the codes and rebel against the current norms and rules. The main idea of their design is to create an identification that interacts with the viewer and encourages him to play with the design by changing or even destroying it. The design was partly created by a computer and partly manually.

Lit group are too curious about world to do only one thing whole live. They decided to design because, as they think, It is the best way to combine all of their interest in work. They wanted to explore a passion of others and fascinate themselves with it. They still learning, but they have fresh eyes on ordinary things.

Polikultura is the annual festival organised by students from Jagiellonian Univerity in Krakow. It is a media and culture festival which takes place in the industrial district in Krakow called Zablocie. During the four days of the festival many various events take place such as concerts, exhibitions, urban gaming, lectures, film screening, performances, dance parties, shows etc. Polikultura is mostly directed to students and adults, but there are also some events intended for children. Although the festival takes place in may and lasts only four days Polikultura is alive for all the year. Regular fundraising events and meetings starts in autumn and after the festival there is an album published to present the last edition of the festival.