'Coincidence Supermarket' is turning the virtual world of online dating into the reality in order to affect real life interpersonal alienation, leading to people achieving face-to-face communication in their real lives. Coincidence Supermarket offers an interesting dating space where you can buy what you need, just like you can in a supermarket, and have the opportunity to make new friends if you are lucky.

This Taiwan based design studio - mingchun was founded by designer Ming Chun Hsiao. After graduating from Masters Degree in Graphic Branding & Identity at London College of Communication. She begins to engage in brand strategy, brand identity, typography, advertising and packaging design. She has worked with Kellogg, Unilever, Ocean Spray, Kraft, Revlon, ASUS.