Offline Dating Supermarket
Online dating has become a part of modern life. In an Internet dating world, each person can play a variety of roles because of its hidden-identity feature, which is the difference between a virtual and a real world. Excessive reliance on virtual online dating can alienate people from real-life interpersonal relationships. In real life, face to face communication is always a most direct and clear way to interact as it can be done through people's facial expressions, voice and body movements.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
'Coincidence Supermarket' is turning the virtual world of online dating into the reality in order to affect real life interpersonal alienation, leading to people achieving face-to-face communication in their real lives. Coincidence Supermarket offers an interesting dating space where you can buy what you need, just like you can in a supermarket, and have the opportunity to make new friends if you are lucky.
OPERATION / FLOW / INTERACTION:
Coincidence Supermarket, which is oriented toward a particular target audience (i) young people aged 16-34 (ii) singles (iii) online dating platform users (iv) people interested in making friends and life partners. By holding to the spirit of the brand and developing the relevant touch points, such as products, activities, advertising and other external releases of information.
PROJECT DURATION AND LOCATION:
The project started in September 2015 and finished in December 2016 in London, and for the MA Graphic Branding & Identity at the London College of Communication.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
Commodity packaging has played an important role in the supermarket, the appropriate packaging can help the brand to establish their goods and personal branding is like goods in the supermarket. Therefore, my outcome tries to use commodity packaging in order to present my concept. Use the images and display of packaging to achieve the interaction between people, and through the layout of the shelf in different ways to enhance the meeting opportunity.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Coincidence Supermarket designed the triangular prism as the unit of the product rack, through different layout to change the shopping circulation in order to meet people face to face easily. Coincidence Supermarket mainly in white to highlight the concept of goods. Each shelf is a triangular prism, and the products can be placed on each side. A gap in three corners of the shelf, people can see others around through the gap or make eyes contact.
coincidence, supermarket, offline, dating, communication
The objectives of this project are threefold, (i) to critically analyze the status of the online dating industry, (ii) to identify the
user characteristics of online dating, and (iii) to develop a graphic brand aimed at creating new opportunities for meeting friends in real life and improving people’s ability to engage in face-to-face communication.
TEAM MEMBERS (1) :
Designer: Ming Chun Hsiao
Ming Chun Hsiao, 2016.
Copyrights belong to Ming Chun Hsiao, 2016.