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BLOK Kosh! Oats
Kosh! Oats is Silver Design Award winner in 2016 - 2017 Packaging Design Award Category.
Kosh! Oats

Kosh! is a newly launched Indian oats brand by Future Consumer that aims to establish itself as India's 3rd grain after rice & wheat. For the packaging, the studio drew inspiration from Indian street typography & vintage industrial wholesale packaging, reimagining it in a modern context to establish a grass-root familiarity towards an unfamiliar grain. The concept adopts a fresh approach towards transparency by flipping conventional food package formats & bringing helpful nutritional information often lost in the fine print of the back-of-pack to the forefront.

Kosh! Oats
BLOK Kosh!
BLOK Oats
BLOK design
BLOK

BLŌK is the multidisciplinary design practice of Vaishnavi Mahendran (India) and Žarko Dumičić (Croatia). BLŌK focuses on working with cultural and commercial clients as well as not-for-profit organizations locally and internationally. Drawing from the two partners' individual cultural backgrounds from India and Europe, they work towards creating strong, project-specific design solutions for their clients often exploring design synergies between eastern and western cultural influences, resulting in a unique Indo-European design aesthetic that is specially tailored to cater to a global audience. BLŌK also passionately pursues its self initiated projects, with these projects often providing a strong source of inspiration for the studio's commercial work. Vaishnavi and Žarko are graduate alumni of Parsons, the New School for Design, New York.

Kosh!

Kosh! is an Oats brand recently launched in 2016 by Future Consumer (FCL), a part of Future Group, India. The brand focuses on offering a versatile & healthy range of oats products, ranging from broken grains to pre-mixed flours, bringing oats to Indian consumers in a wide variety of forms. The brand mission is for oats to become India's third staple grain after rice & wheat and to no longer be limited to breakfast alone, but soon become an indispensable part of the Indian diet.