LuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from.

BLŌK is the multidisciplinary design practice of Vaishnavi Mahendran (India) and Žarko Dumičić (Croatia). BLŌK focuses on working with cultural and commercial clients as well as not-for-profit organizations locally and internationally. Drawing from the two partners' individual cultural backgrounds from India and Europe, they work towards creating strong, project-specific design solutions for their clients often exploring design synergies between eastern and western cultural influences, resulting in a unique Indo-European design aesthetic that is specially tailored to cater to a global audience. BLŌK also passionately pursues its self initiated projects, with these projects often providing a strong source of inspiration for the studio's commercial work. Vaishnavi and Žarko are graduate alumni of Parsons, the New School for Design, New York.

LuvIt is a youth oriented brand of chocolates based in India, launched by Global Consumer Products Pvt. Ltd. LuvIt is targeted at young consumers in the age group of 15 to 30 years and has been positioned as a bold, trendsetting brand that closely associates itself with youth culture. The packaging has been designed in line with the brand philosophy of 'Live It. Own It. LuvIt'. Keeping the young, new-experience seeking consumer in mind, the brand identity is based in a visual world that is bold, pop, unapologetic and focused on being a trend setter in its category.