Malocchio literally means “an eye throwing evil” and it’s an ancestral popular tradition widespread in different cultural areas. Occhiataccia is a tool kit to drive away bad luck and it is composed by five white and simple elements, only characterized by graphic signs that guide the user. The packaging is also part of this project, based on the “bla bla bla” texture, representing the sound produced by scandalmongering people. In the box, an equation-looking illustration explains how to perform the talismanic ritual. All the elements are essentials to perform the ritual.

Laura is a freelance designer, she is mainly focused on graphic and product design in Florence. She has always been interested in Art and Design. In 2010 she moved to Florence where she graduated in Industrial Design cum laude at the "Università degli Studi di Firenze". Her studies and passions became her job and she starts many collaborations with some Architecture&Design offices, companies, private clients and university. She is now working in Toscana and she is graduand at the Master Course in Design.

Università degli studi di Firenze, School of Architecture, Laurea Course Industrial Design __________________________________________________ ____________________ The origins of the University of Florence dates back to the Studium Generale established by the Florentine Republic in 1321. There were the distinguished scholars such as Giovanni Boccaccio, who taught on the Divine Comedy. In 1924 the Institute was officially granted the title of university.