Black bear is a conceptual project that consists of a family of smoked seafood. The creative concept of the brand uses the link between the salmon and the bear food chain, presented here by a chef that signs his food creations. The typology for the main name transmits strength, modernity, and a premium aspect, unlike the one used to target the products that follow a clean and sophisticated line.

A brazilian designer, working in the field for more than 20 years. His connection with design started way back when he was a kid, cutting out logos that he liked from magazines and keeping them in a plastic bag. His goal as a designer is to help people and companies to build remarkable brands and unique packagings. He also believes that putting a dose of love in everything is what makes the difference, and with that in mind, he founded Chiapa Design, a design studio based in Sao Paulo, Brazil.

Headquartered in the heart of the biggest city of Brazil, São Paulo. We believe that there’s no better location to express our love for art, communication and technology. Made by people who loves and believes in what they do, works hard, from always to forever!