Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The creative concept of the brand uses the link between the salmon and the bear food chain, presented here by a chef that signs his food creations. The typology for the main name transmits strength and modernity, unlike the one used to target the products that follow a clean and sophisticated line.
OPERATION / FLOW / INTERACTION:
A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
PROJECT DURATION AND LOCATION:
The project started in São Paulo in June 2016 and finished in July 2016. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design
PRODUCTION / REALIZATION TECHNOLOGY:
Although it is a concept project, we took into account the use of the most appropriate materials for the segment. All products are presented in cans, but we also imagined that someday we could use pouches aiming to increase the quantity of product for sale. We created the design using mainly Adobe Photoshop for images and mockups and Adobe Illustrator for the vector elements.
SPECIFICATIONS / TECHNICAL PROPERTIES:
As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
smoked goods, bear, black bear, chiapa design, tuna, salmon, shrimp, modern
We did not create or develop research for the creation of this project.
Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts wich helps in the creative process.
TEAM MEMBERS (2) :
Creative Director: Rodrigo Chiaparini and Creative Design Assistant: Mariane Silva
Chiapa Design Team, 2016.