The designer tried to reinterpret a classic symbol of tradition, the Christmas tree, through the use of new forms and new materials. In particular, he has focused on the development of an object which became at the same time container and its contents, designing a box-container that becomes the support base when exposed. In fact, when not used, the tree is enclosed and protected by a cylindrical wood box, while when exposed develops in a spiral shape, enveloped by a light beam along its entire length, which enhances the compositional verticality of this design object.

It's an innovative brand that wants to reinterpretate the application of usual materials like wood, glass and steel in new ways. The mission is to create a different aesthetics where the tradition is not deleted but improved by the use of modern technologies.