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PepsiCo Design & Innovation Pepsi x Shanghai Fashion Wk SS17 Ltd Ed Aluminum Can Graphics
Pepsi x Shanghai Fashion Wk SS17 Ltd Ed Aluminum Can Graphics is Golden Design Award winner in 2016 - 2017 Packaging Design Award Category.
Pepsi x Shanghai Fashion Wk SS17 Ltd Ed Aluminum Can Graphics

Evocative of fresh summer retreats, tropical and palm leaves are set on the periphery of a pink flesh-toned background. The leaves part to reveal the Pepsi logo, encapsulating the Spring/Summer vibe and placing Pepsi at the intersection of fashion, lifestyle and the everyday. The can is transformed into an accessory of style accessible to all.

Pepsi x Shanghai Fashion Wk SS17 Ltd Ed Aluminum Can Graphics
PepsiCo Design & Innovation Pepsi x Shanghai Fashion Wk SS17 Ltd Ed
PepsiCo Design & Innovation Aluminum Can Graphics
PepsiCo Design & Innovation design
PepsiCo Design & Innovation design
PepsiCo Design & Innovation

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. The main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by a unique commitment to sustainable growth by investing in a healthier future for people and the planet, which they believe also means a more successful future for PepsiCo. PepsiCo believes that creating powerful consumer experiences and connections through design is a key lever of growth.