Pepsi X SHFW SS 2017 Ltd Edition
This limited edition can for Shanghai Fashion Week Spring/Summer 2017 celebrates the collaboration between the fashion world and Pepsi's "Live for Now" spirit.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Evocative of fresh summer retreats, tropical and palm leaves are set on the periphery of a pink flesh-toned background. The leaves part to reveal the Pepsi logo, encapsulating the Spring/Summer vibe and placing Pepsi at the intersection of fashion, lifestyle and the everyday. The can is transformed into an accessory of style accessible to all.
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TEAM MEMBERS (1) :
PepsiCo Design & Innovation, 2016.