D5 Studio needed a visual branding language that, one, would set itself apart from other content creation groups, two, serve as a window of the content D5 Studio offers, three, (to a certain extent) reflects the aesthetic sensibilities of the publics it serves, and four, would express the company vision. D5 Studio is an amalgamation of different content genre, creative pursuits, personalities and purpose. Mainly because that is who its audience is, millenials to GenY people.